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Marcus Luer is a prominent figure in the sports and gaming industries, currently serving as the Managing Partner and Co-Founder of SMRF Capital since January 2021, focusing on innovative sports IP investments. Luer founded Total Sports Asia, which has grown into Asia's leading sports content and branding solutions provider. Since 2019, Luer has hosted the Sports Entrepreneurs Podcast, interviewing top decision-makers in the sports and esports sectors. Additionally, Luer co-owns the PSG Esports - ROV Team and co-founded Total Digital Group, specializing in NFT campaigns. Through Total Esports, Luer bridges traditional sports with the gaming and esports ecosystem. Luer has also founded Branded Real Estate, a brand consulting business for property developers, and has been an active board member of YPO since 2007. Luer holds an MBA in Marketing from Texas Christian University.