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Rui Ferreira is a Creative Technologist at Superside and has previously held the position of Creative Strategist at WYcreative and By Interactive Brands Agency. Additionally, Rui Ferreira served as a Guest Lecturer and Program Lead at Instituto Politécnico de Bragança. Rui Ferreira's educational background includes a postgraduate degree in International Business from Tampere University of Applied Sciences and a master's degree in Innovation for Products and Processes, along with Business and Social Skills from Instituto Politécnico de Bragança.