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Abby Fu is a Marketing Operations Manager at Superior Propane since December 2017, where responsibilities include collaborating with marketing managers and digital vendors to design acquisition campaigns and assess their effectiveness, while also managing customer retention program segmentation. Previously, Abby served as a Senior Analyst in Strategic Analytics at Exchange Solutions, directly assisting clients with data insights and ensuring timely report delivery. Prior roles include Senior Analyst - Campaign Analytics at CIBC, conducting product campaign analyses using various data tools, Marketing Analyst at Questrade Inc, and Market Analyst at the Independent Electricity System Operator, focusing on energy market data and econometric modeling. Abby holds a Master's degree in Applied Economics from the University of Waterloo and a Bachelor's degree with Honours in Economics and Multimedia from McMaster University.