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Tina Liu has a wealth of work experience in the digital marketing and social media space. Tina began their career in 2010 as a Fashion Intern at Teen Vogue, followed by an Intern to the American Market Editor at ELLE Magazine in 2011. In 2012, they held two positions concurrently, Sales Intern at Vince and Assistant Manager of Content at Oribe Hair Care, where they launched the company's Instagram and Facebook social channels and doubled growth year-over-year. In 2015, they became Assistant Digital Marketing Manager at Luxury Brand Partners, LLC, where they partnered with brand founders to develop voice and creative guidelines, and launch social channels for new brands. Tina then moved to Bobbi Brown Cosmetics in 2016, where they led integrated social strategy for key product launches, drove creative and platform best practice for global and regional channels, and piloted digital-first initiatives. In 2019, they were Manager, Creative Strategy - Social at Verizon, and in 2021, they became Senior Manager, Social Strategy at Zappos Family of Companies. Tina is currently Director, Social Media at Supergoop!.

Tina Liu attended New York University, where they studied Psychology and Philosophy.