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Athanasios Gkoutziotis has a diverse work experience in the marketing and advertising industry. Athanasios is currently working as the Head of Growth Marketing at Superbet since September 2022. Prior to that, they worked at Antenna as a Performance Marketing Manager for their OTT platform from May 2021 to September 2022. In this role, they were responsible for overseeing various performance marketing channels and campaign optimizations to achieve business KPIs.

Before joining Antenna, Athanasios worked at Kaizen Gaming (Stoiximan/Betano) as a Performance Marketing Specialist from May 2018 to April 2021. In this role, they handled Google ads, Facebook ads, programmatic campaigns, and conducted analytical analysis using Google Analytics. Athanasios also collaborated with the marketing team to develop comprehensive promotional campaigns and monitored campaign performance to optimize revenues.

Earlier in their career, Athanasios gained valuable experience at Google. Athanasios worked as an Agency Development Manager for the Greek Cyprus and Maltese markets from March 2016 to May 2018. Additionally, they served as an Account Manager for Google Adwords specifically for the Greek Cyprus and Malta markets from March to December 2016.

Athanasios Gkoutziotis has demonstrated expertise in performance marketing, digital advertising, campaign optimization, and revenue generation throughout their career.

Athanasios Gkoutziotis completed their Bachelor's Degree in Economics at the University of Ioannina from 2011 to 2015. Athanasios then pursued a Master's degree in Marketing/Marketing Management, General at Università Cattolica del Sacro Cuore in Milan, Italy from 2017 to 2018.

In terms of additional certifications, Athanasios obtained several certifications related to digital marketing. In 2016, they completed courses in Search Advanced Advertising, Analytics, Display Advertising, Mobile Advertising, and AdWords Fundamentals, all through Google Partners and Social Marketing Tools. In 2021, they obtained certifications in Google Analytics 4 (GA4) Essential Training and Create a Go-to-Market Plan through LinkedIn. Additionally, they achieved the Livello CELI certification from the Università per Stranieri di Perugia in 2009 and the London Test of English Edexcel certification from the University of London in 2008.