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Cadence Lin is a skilled digital marketing professional currently serving as a Digital Marketing Specialist at Sunwing since August 2023. Previously, Cadence worked at GroupM as a Performance Specialist in Biddable from November 2021 to June 2023, focusing on clients in the luxury beauty and fashion sectors such as Christian Dior Couture and Fendi, where conversion-driven SEM and social ad campaigns were executed. Prior experience includes serving as a Performance Executive at Doremus and handling accounts for AIG Insurance and Intel. Cadence began a career in the nonprofit sector at Médecins Sans Frontières HK and has completed various internships in research and communication. Educationally, Cadence holds a Master of Science in Data Science and Business Statistics and a Bachelor of Social Science with First Class Honours in Journalism and Communication, both from The Chinese University of Hong Kong.