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César Dorantes is a seasoned marketing professional with extensive experience in brand strategy and management across multiple industries. Currently serving as the Marketing & Insights Director at Beam Suntory since January 2019, César is a key member of the Mexico Leadership Team, focusing on brand marketing, digital communication, and portfolio development. Prior to this role, César worked at PepsiCo from 2015 to 2018, achieving notable success in the cookie-sandwich segment by redesigning brand positioning and halting a five-year decline in sales. From 2006 to 2015, César held various positions at British American Tobacco, including Regional Sales Manager and Trade & Consumer Insights Manager, where significant achievements included reducing personnel turnover and enhancing sales performance in Mexico City. César holds a Master's degree in Business Administration from Egade Business School and a Bachelor's degree in Management Information Systems from Tecnológico de Monterrey.