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Adrienne Morrow is a seasoned professional with extensive experience in strategic pricing and market analytics, currently serving as Senior Manager - Strategic Pricing at Sunrise Senior Living since March 2022. In this role, Adrienne oversees the dynamic pricing model for over 200 senior living communities, implementing pricing solutions aligned with business objectives and enhancing revenue per available room (REVPAR). Previously, Adrienne held positions including Senior Pricing & Market Analytics Manager, Director of Capital Planning at Inch&Co., and various analytical roles at HSBC. Adrienne's educational background includes dual Bachelor of Business Administration degrees in Finance and Economics from James Madison University.