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Sheetal Amaresh is a Senior Director Strategy at Sunny Side Up. She previously worked as a Marketing Manager at Indian School of Business, where she played a key role in developing, marketing, and launching Live Virtual short programs. She also managed the Marketing & Communications for ISB Executive Education and led the International Marketing, Admissions & Financial Aid outreach activities. Prior to this, she held roles at FKS as a Marketing Coordinator/ Counsellor, at Galileo India Pvt. Ltd as a Senior Executive Marketing/CRM, and at International Travel House Ltd as a Sr. Executive Marketing. She holds an MBA from Liverpool Business School, a PGPM from Institute of Management Technology, and a Bachelor's degree from Welcomgroup Graduate School of Hotel Administration.