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Fernando García has a diverse work experience spanning multiple industries. Fernando began their career in 1999 as a Category Manager at MercadoLibre.com and then worked as a Category Manager at Aucland Subastas from 2000 to 2001. Fernando later joined ya.com as an Account Manager from 2001 to 2003. In 2003, they became a Subdirector General and Shareholder at Grupo R, where they stayed until 2009. During this time, they also held roles at smartclip, first as a Business Development Director from 2009 to 2011, and then as the General Manager of the Spanish business unit in 2012. Fernando also served as the Managing Director of Antevenio from August to December 2012. From 2013 to 2016, they worked as the General Sales Director at YuMe. Most recently, they have been the CEO of SunMedia since May 2016. Throughout their career, Fernando has gained extensive experience in digital advertising, brand marketing, and business development.

Fernando García's education history includes a Master's degree in eCommerce and Direct Marketing from ICEMD, completed from 2003 to 2004. Before that, they pursued another Master's degree in Publicity Management of the Media from Universidad Villanueva, from 2002 to 2003. Additionally, they obtained a Higher Degree in Marketing and Business Administration from ESIC Business & Marketing School, which they completed from 1994 to 1999. No specific details are provided regarding their education at Fray Luis de Leon.