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Samuel Ash has extensive work experience in operations and event management. Samuel currently serves as the Head of Football Operations & Administration at Sunderland AFC since 2022. Prior to this, they worked at Travelopia as a Senior Operations Manager for the Education Division, Head of Operations for School Sports, and Operations Manager for Edwin Doran Sports Tours & Gullivers Sports Travel. Samuel also held positions at Edwin Doran Sports Tours as a Senior Operations Executive and Operations Executive. Before that, Samuel worked as a Sports Event Director and Operations Executive at MasterClass Sports Tours. Samuel started their career as an Event Coordinator at EXTRA MILE MEDIA AND EVENTS LIMITED and worked as a Project Support at Karian and Box.

Samuel Ash attended St. Peter's School in York from 2005 to 2010. Samuel did not pursue a specific degree or field of study during their time there. Following this, they enrolled at Northumbria University in 2010 and completed their education in 2013. Samuel earned a Bachelor of Science degree in Sport Management, specializing in the field of Sports Management.