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David Bruce serves as the Chief Business Officer for Sunderland AFC since May 2024, following a decade-long tenure at Major League Soccer where roles included Chief Marketing Officer and Senior VP of Brand & Integrated Marketing. Prior experience encompasses brand development and partnership roles at a confidential sports startup, sports consulting at General Sports and Entertainment, and a strategic consultant position with Wolff Olins across multiple global regions. David holds an MBA specializing in the business of sports from the University of Oregon and a BA (Hons) in Business Studies from Northumbria University, complemented by additional studies at the University of Cambridge.