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Veronica Uribe has worked in a variety of roles in the marketing and communications fields since 2017. In that year, they were a Content Manager for TonyMoly Colombia and a Communications Internship for the National Association of Businessmen of Colombia (ANDI). In 2018, they were a Marketing Assistant for Inexmoda, where they were responsible for communication in the marketing and press area, creating graphic and written content, and managing webpages for the institute's projects and products. In 2020, they were a Marketing Specialist and Social Media Manager for RedValley, as well as a Content Creator for Sm Digital. Currently, they are a Marketing Content Manager for Sunday Citizen.

Veronica Uribe has a comprehensive education background, beginning with a Communications and Journalism degree from Universidad Pontificia Bolivariana from 2012 to 2017. Veronica then went on to obtain a Master in Senior Business Management with an emphasis on digital marketing from the European Open Business School from 2018 to 2019. In 2020, they completed a Course in Design, execution and analysis of social media strategies from Universidad EAFIT and a Digital marketing Course from Pontificia Universidad Javeriana. Veronica is currently enrolled in a Digital Marketing Master at EUDE Business School. Additionally, Veronica has obtained four certifications, including Social Media Marketing Foundations and Social Media Marketing: Strategy and Optimization from LinkedIn, DIPLOMADO: DISEÑO, EJECUCIÓN Y ANÁLISIS DE ESTRATEGIAS DE REDES SOCIALES from Universidad EAFIT, and Fundamentos de Marketing Digital from Google.