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Sam Barber is a skilled professional currently serving as a Senior Experimentation Specialist at Suncorp Bank since October 2023. Prior to this role, Sam held multiple positions at Great Southern Bank, including Co-Chair of the Gender Balance Employee Resource Group and Digital Optimisation Specialist, where initiatives focused on fostering an inclusive workplace and enhancing website conversion. Experience also includes a Member Insights Specialist position at CUA, where Sam managed the Voice of Customer platform, and several roles at Ipsos Australia, progressing from Research Executive to Account Director. Additional background includes research agronomy positions at Bayer Environmental Science and Valencia Ecosystems, alongside a Bachelor of Science in Physical Geography from the University of Reading and a Conversion Optimisation Minidegree from CXL.