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Dana Avituv has extensive work experience in various roles and industries. Dana is currently working at Sunbit, where they started as an Operations Manager in May 2019 and later moved up to be the Head of Internal Operations in December 2020. Prior to that, they worked as a Director of Operations at the Israeli-American Council from December 2016 to December 2018. Dana also gained experience as a Product Marketing Intern at Nonda in 2015. In addition, Dana worked as a Project Manager at OneDay Social Volunteering from 2013 to 2014. Early in their career, they worked in media planning roles at UM Worldwide, starting as a Media Planner in June 2010 and later becoming a Senior Media Planner from July 2011 to July 2013. Dana began their career as an Analyst at Tefen in March 2009.

Dana Avituv completed a Master of Business Administration (M.B.A.) from UCLA Anderson School of Management between 2014 and 2016. Prior to that, they obtained a Bachelor's degree in Economics & Communication from The Hebrew University of Jerusalem, which they completed between 2006 and 2009. Additionally, they hold a certification as a Certified Sunbit Professional from Sunbit, obtained in 2019.