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Mike Fitzpatrick has extensive experience in management and marketing within the sports and hospitality industries. Since October 2009, Mike has been the Manager of Mountain Guest Services and the Director of Marketing and Public Relations at Sun Valley Company, where notable achievements include establishing Customer Relationship Management programs and enhancing guest communication through social media and email. Prior to this, Mike served as Program Director for Meadows Race Team, overseeing an alpine race program and achieving a 250% increase in membership. Mike’s earlier career at Farmers Insurance included a management role in which recognition was earned as part of the top 5% of the company for performance. Mike's foundational experience at Sun Valley Company involved sales and management, including planning major events and activities. Academically, Mike holds a Bachelor's degree in Communications from the University of the Pacific and attended the University of Colorado Boulder.