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Ruhal Inam Shaikh is an experienced data analyst currently working at Sun Life since February 2023, focusing on developing rewards and recognition frameworks to enhance growth in the retail business. Previously, Ruhal held multiple roles at Swvl from August 2019 to July 2022, including Product Operations Manager, where responsibilities included designing Go-To-Market strategies and leading loyalty programs, and Performance Manager, overseeing the launch of retail and travel categories in Africa. Prior experience includes insights and analytics leadership at Unilever and a performance associate role at Uber. Ruhal's educational background includes a Bachelor's degree in Management & Finance from the Institute of Business Administration, a Global UGrad Cultural Exchange program at the University of Wisconsin-Superior, a Bridging Program in Information Technology at Ryerson University, and a Postgraduate degree in Gender and Women Studies from Allama Iqbal Open University.