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Hans Nooij is a co-founder of Blue Barn Jeans, where they believe in creating jeans that bring people together. Their experience also includes co-founding The Blue Barn, a clothing production specialist, and working at Euretco Label Company to develop and produce denim products. In the past, they were the CEO and founder of The Hilt, which had various kids' clothing brands. Hans was also a co-owner of Martomod.