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Joey, the jack-of-all-trades, started his career in the digital trenches. He troubleshot IT problems for 2 years, built websites for 5 years, and eventually became the golden eagle of digital marketing. In 2009 he started his online marketing career at HD Publishing Group. He then went to market denim for INDI as the Director of Online Marketing. Here he honed his holistic marketing approach by overseeing all channels of marketing, including PPC, SEO, email, social, and affiliate.

In 2011, Joey joined Sum Digital, where he is now a Partner and expert in all things digital marketing for clients like: Lyft, Little Passports, 4WheelParts, Tatcha, PLAE and more.

Joey received his BA from Dartmouth College in Cognitive Psychology. He is certified in Google Search advertising and Google Analytics. When not sharing the stage with Willie Nelson, The Doobie Brothers, Darren Hayes, Gin Blossoms and others, he can be found on a perch contemplating digital marketing dominance.