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Susan Karlin founded Suka Creative, Inc. in 1992 and served as the CEO. Prior to starting their own company, they were a partner at AKM Associates from 1985 to 1992.

Susan Karlin attended Queens College and earned both a Bachelor's and Master's degrees in Communication, General and Education. In 2015, they also participated in a program called Goldman Sachs 10,000 Small Businesses. However, no specific degree or field of study was mentioned for this program.