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Ashley Zalkin is a seasoned professional in event management and marketing, currently serving as the Partnerships Marketing Manager at Sugarlands Distilling Company since May 2022. As the CFO and founder of Original Jel Shots, Ashley has been pivotal in developing brand identity and executing marketing strategies since March 2015. With extensive experience in event coordination, Ashley has held various roles including Director of Event Management at Rev Productions and Event Sales and Marketing Director at STREAMLINE HOTEL. Ashley's expertise encompasses creating comprehensive marketing plans, managing social media presence, and overseeing all aspects of event execution, contributing significantly to the success of each venture. Ashley holds a Bachelor of Science in Event Management and Hospitality Management from the University of Central Florida and an Associate of Arts in Meeting and Event Planning from Florida Gulf Coast University.