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Sanam Shirazi currently serves as a PR and Corporate Communications Executive at SUGAR Cosmetics since February 2022, where responsibilities include building media relations, collaborating on campaigns such as #ShukarhaiSUGARhai, drafting various communication materials, and managing coordination with PR agencies. Prior to this role, Sanam worked as an Associate Consultant at Archetype from July 2019 to August 2021, focusing on media relations and influencer engagement. Sanam’s career began with an internship at HOWL Digital in early 2018, which involved content writing and execution. Sanam holds a Bachelor of Mass Media in Advertising from Jai Hind College, Mumbai (2016-2019) and is currently pursuing an MBA in Marketing at SVKM's Narsee Monjee Institute of Management Studies.