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Lazo Gjurich is an experienced marketing and social media professional with a diverse background spanning various roles since 2004. Currently serving as a Social Listening Expert at Sugar Bowl Co. and simultaneously holding positions as a Reputation Management Expert at Haystack Needle and Marketing and Social Media Director at MVP Authentics, Lazo specializes in crisis communications, reputation management, and social media strategy. Previous roles include managing marketing efforts for Hummelstown Beverage, consulting with small businesses for LG Marketing, and working as an analyst at Ahold. Lazo's educational foundation includes a Bachelor of Science in Marketing from the Rochester Institute of Technology.