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The Marketing and Communications team at Südzucker Group is responsible for developing and executing strategic marketing initiatives that promote the company’s diverse portfolio, including sugar, special products, bio-ethanol, and fruit preparations. This team collaborates to enhance brand visibility, engage target audiences in both B2B and B2C sectors, and effectively communicate the company's values and product offerings across various channels. Through innovative digital marketing strategies and targeted campaigns, they aim to drive growth and strengthen customer relationships in the competitive food and agricultural industries.