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Frank Nieto is the current Director of Publicity at Sub Pop Records. Frank has been in the music industry for over 10 years, starting out as a publicist at 2:30 Publicity. Frank then became the General Manager at Chop Suey before moving on to become the Festival Director and Founder of BENT Festival. After that, they became the Promotions Manager at The Crocodile Cafe before becoming a Junior Publicist at Motormouthmedia. Most recently, they were the Independent Retail "Den" Supervisor at Capitol Records before taking their current position at Sub Pop Records.

The team that Frank Nieto works with includes Gareth Smith, Bridget Beorse, Jeff Kleinsmith, Chris Jacobs, Jaimi Chappelle, and Meghan Madonna.