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Martin Lourdel currently serves as Media & Advocacy for La Provençale at L'Oréal, managing influencer briefs, media activations, social media, event organization, and press communications. As a consultant since September 2019, Martin specializes in scouting and managing new talent in the fashion industry, collaborating with various high-profile brands. Previous roles include Press and Influence Officer at Printemps, where Martin developed product placement strategies, and Junior Communications Officer at H&M, contributing to digital influence strategies and event organization. Martin's extensive experience in media relations includes positions at Angelo Sensini Communication, where Martin supported notable clients like Moncler and Valentino. Martin co-founded INCROYABLES ÉTUDIANTS and holds multiple advanced degrees in Communication and Marketing from esteemed institutions.