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Louise Finlay has a wealth of experience in marketing and growth roles. Louise began their career in 2012 as a self-employed marketing consultant. In the same year, they joined Locaid (LocationSmart) as Executive Director of Marketing, where they achieved success in developing and launching a monthly, industry-led email newsletter, creating a social media strategy, and managing the inside sales team. In 2016, they took on two contract roles as a Marketing Consultant for Mitto AG and RockOrange. During their stint at Mitto AG, they developed a comprehensive marketing calendar and budget, executed a complete rebrand of the organization, and improved automation and tracking of sales and marketing initiatives. At RockOrange, they designed and implemented a content-rich agency marketing program. In 2014, they joined Syniverse as Marketing Communications Director (Global Role), where they executed a 360 review of the Enterprise Solutions business unit messaging and designed a multi-channel content marketing program. Louise then moved to NXTBoard as VP Marketing in 2018, followed by Carnegie Technologies as VP of Marketing in 2019. Most recently, they joined Technisys in 2020 as a Growth Expert, and is currently Head of Growth at Studio X.

Louise Finlay completed their Bachelor of Arts degree at the University of York from 1999 to 2002. Louise then attended Chelsea College of Art & Design from 2002 to 2003.