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Sofia Zehar is an accomplished EMEA Social Media and Content Executive at Pion, with a proven track record in growing social media platforms and enhancing brand awareness for Student Beans France. Starting in August 2021, Sofia successfully launched TikTok and Instagram accounts, amassing 91,000 and 27,000 followers respectively, while generating viral content that received millions of views. Previous experience includes roles as a France & UK Influencer Marketing Executive at The Goat Agency, where Sofia led influencer campaigns, and Digital Marketing Executive at Blue Sword, developing skills in traditional and digital marketing. Sofia holds a Master of Arts in Digital Journalism from the University of Strathclyde, along with degrees in Translation Studies from the University of Stirling, and LLCE Anglais from Université de Franche-Comté.