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Yee Xuen Hong is a seasoned marketing professional with extensive experience in digital marketing, creative strategy, and performance media. Currently serving as a Creative Strategist at Structured, Yee Xuen specializes in developing psychology-backed ad creatives that reduce customer acquisition costs and enhance marketing efficiency for DTC brands. Previous roles include Paid Social Specialist at KingKong, where Yee Xuen built six-figure e-commerce brands through innovative Facebook creative, and Performance Media Specialist at Brand Catalyser, focusing on paid campaigns for multinational clients. Other notable positions include Co-Founder of Malaysians After High School, Marketing Director for Cards for a Cause, and various consulting roles that honed skills in market research and campaign management. Yee Xuen holds a Bachelor of Commerce in Marketing and Finance from the University of Melbourne and has a strong track record of achieving significant business results across multiple industries.