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Helena Stridh has 19 years of work experience, starting in 2000 as a Flagship Store Sales and Visual Merchandiser at Marc O'Polo International GmbH. From 2004 to 2010, they worked at IKEA in various roles including Communication & Interior Design Manager, Commercial Calendar Specialist, Activity Manager, and Management & Visual Merchandiser Trainee. In 2010, they joined Plantagen / Plantasjen as Deputy Store Manager and later moved up to roles such as Country Visual Merchandiser Manager and Sales Commercial Manager. Finally, in 2019, they became a Salesforce Consultant at Stretch, specializing in the implementation and enhancement of the Salesforce customer management relationship platform.

Helena Stridh's education history begins in 1995 when they enrolled at Lund University. From 1995 to 2000, they studied Southeast Asian Studies & Japanese language. During this time, they also pursued legal studies at Lund University from 1999 to 2000. In 2008, they attended IKEA Business College, where they completed a Communication & Interior Design Program in the Asia Pacific region. In 2018, Helena Stridh attended IHM Business School for two different programs. Helena obtained an IHM Certificate in Digital Communication and Media/Multimedia, and also completed a program in Digital Marketing Goals & Analytics with a focus on Marketing.