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Barbara Grobicki serves as the Executive Director of The Strategic Management Society since April 2021, following a tenure as Chief Alliance & Foundation Officer at the American Marketing Association, where efforts focused on transforming organizational strategy and enhancing commercial initiatives. Previous experience includes directing major gifts at the University of Tennessee's Haslam College of Business, leading ad sales marketing at HGTV, and various marketing roles within the marine industry, including the position of Director of Marketing at Baja Marine. Barbara Grobicki holds an MBA and a BA in Urban Studies from the University of Tennessee, Knoxville.