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Bassent Refai has extensive experience in marketing research and project management. Starting in 2006, Bassent worked at Ipsos, where they held various roles such as Media Monitoring Assistant, Supervisor, and Manager. bassent'sresponsibilities included monitoring media, providing training to clients on software usage, and analyzing data to develop strategies for improving quality and quantity. In 2020, Bassent joined Sotech Technologies as a Senior Project Manager. bassent is currently working as a Marketing Research Lead at Strategic Gears, where they manage key accounts, mentors a research team, and creates business strategies.

Bassent Refai has a professional diploma in marketing communication from The American University in Cairo, which they earned between the years 2009 and 2012. bassent also holds a Bachelor's degree in Economics and Political Science, with a focus on Political Science and Economics, from the Faculty of Economics. Prior to that, between the years 1988 and 2001, Bassent attended College du Bon Pasteur and completed their Egyptian Thanaweya Amma in science.