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Alexandre VIOT is a seasoned strategic planner and marketing consultant with extensive experience in retail and experiential marketing since May 2015 at STRADA MARKETING. Alexandre's role includes developing innovative in-store and out-store activation concepts to enhance customer engagement. Previous engagements include strategic planning educator roles at EFAP and ISCOM Lyon, focusing on advertising strategy and consumer insights. Alexandre's project management expertise was demonstrated at Agence PMC with Samsung, overseeing promotional campaigns and national marketing initiatives. Early career roles at Manpower France and Laboratoires Omega Pharma involved marketing coordination, product launches, and event management. Educational qualifications include a Master 2 in Marketing with a specialization in e-Business, a Bachelor in Marketing Management, and a DUT in Commercial Techniques.