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William Lucy possesses extensive experience in business development and marketing, having held key positions at companies such as Appier, where William served as Business Development Lead for EMEA/U.S and Regional Team Leader for New Markets. Additional roles include EMEA Business Development Manager and Product Marketing Lead at Winmate Inc. William's earlier career features positions at CyberLink and Kantar Media as a Product Marketing Specialist and Content Editor, respectively. Academically, William holds a Masterā€™s Degree in Globalisation and Chinese Studies from King's College London and completed a summer course in Business Consulting and Strategy at Imperial College London.