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Asaf Shapira has a strong background in business development and entrepreneurship. Asaf is the Founder and CEO of STOREE, a retail task management tool that utilizes data-driven algorithms to detect and forecast incidents which impact revenues. Asaf also founded WebPick Internet Holdings Ltd. and served as the Head of International Partnerships for five years. Additionally, they were the VP of Business Development for Comtribute from 2009 to 2010.

From 2008 to 2011, Asaf Shapira attended Reichman University. Further details about the degree obtained or field of study pursued are not available.