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Jacob Coupal is an experienced professional currently serving as the Associate Manager of Category Strategy at Stonyfield since August 2021, where responsibilities include weekly IRI reporting and analysis, optimizing reporting tools, and supporting the sales team with new item reports. Prior to this role, Jacob was a Sales and Marketing Analyst at Stonyfield, focusing on strategic planning and post-program analysis for major shopper programs. Jacob's background includes a tenure as a Revenue Growth Management Co-op at Keurig Dr Pepper Inc., where analytical projects and commercial objective understanding were key. Jacob's career began in the food service industry at Brothers Sports Bar & Grill, where managerial and culinary roles were undertaken. Jacob holds a Bachelor of Business Administration degree in Operations Management and Analytics from Manning School of Business, UMass Lowell.