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Willy Bin has extensive experience in digital marketing and ecommerce. Willy currently holds the position of Head of Digital Marketing and Ecommerce at STIGA. Prior to this, they worked as the Head of Digital Marketing at STIGA from May 2022 to December 2022. Before joining STIGA, Willy Bin worked at De'Longhi Group, where they held various roles including Global D2C Marketplaces & Ecomm loyalty channel, Global marketing automation & CRM manager, and Group Digital UX/UI manager. Willy was also a Global digital brand manager and Global digital brand specialist at De'Longhi Group. Prior to that, Willy Bin worked as a Digital Marketing Coordinator at ETC English Teaching College and as a Digital Marketing Specialist at Amer Sports Italy. Overall, Willy Bin has a strong background in digital marketing and a wealth of experience in different roles within the field.

Willy Bin has a Master's degree in Marketing and Communication from Università Ca' Foscari Venezia, which they obtained from 2008 to 2011. Prior to that, they completed a Bachelor's degree in Economics and Finance from Università Ca' Foscari di Venezia from 2005 to 2008. Willy also holds a Diploma in accounting with specialization in creating software from ITC Marco Fanno, which they completed from 2000 to 2005. In addition to their formal education, Willy Bin has obtained several certifications, including Foundations of strategic business analytics from ESSEC Business School, Web Content specialization from Digital Update, and various project management certificates from institutions such as Coursera and University of California, Irvine Extension. Willy also holds a Google AdWords Certificate and has completed a course on Creativity, Innovation, and Change.