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Ton Schoonderbeek is an experienced media and communications leader currently serving as Managing Director at Nationaal Media Onderzoek (NMO) since August 2022, providing insights into media audience measurement in the Dutch market. In addition, Schoonderbeek holds a position as a board member at Stichting Reclame Code since April 2022. Prior to these roles, significant contributions were made at Mindshare, including as Global Chief People Officer and Chairman Benelux, as well as the Founder, CEO, and statutory director of Mindshare Netherlands, establishing it as a leading agency in the region. Schoonderbeek's leadership extended across various roles within GroupM and other industry organizations, with a strong focus on business development, talent management, and the advancement of the media and communication sector. Educational achievements include advanced training from prestigious institutions such as Harvard Business School and TIAS School for Business and Society.