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Bas van Wuijckhuijse is a seasoned User Experience Designer currently engaged with Ster since March 2024, focusing on the redesign of a new campaign booking tool. In addition to this role, Bas continues to work as an Interaction Designer at Hike One since August 2021. Previously, Bas played a significant role as a Product Designer in the Horizon team at Liberty Global, contributing to the development of an interactive television platform and mobile apps utilized by over 11 million users across 12 countries. As a Managing Partner at Vormbrouwers since September 2016, Bas has overseen various design initiatives. Early career experience includes freelance positions and internships involving graphic and user experience design, complemented by a Bachelor's degree in Communication & Multimedia Design from Rotterdam University of Applied Sciences and a diploma in Graphic Design from Grafisch Lyceum Rotterdam.