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Andy Lamb is a seasoned digital product manager with extensive experience in digital marketing and business strategy. Currently serving as a Digital Product Manager at StepChange Debt Charity since May 2019, Andy also consults for Digigang Ltd, enhancing customer and digital propositions for various businesses. Previous roles include Head of Digital Marketing at First Direct, where Andy led digital strategy development, and Business Design Lead at HSBC, focusing on global business optimization. Earlier career positions include Business Architect at First Direct, Head of Digital Planning and Strategy at HSBC UK, and Business Intelligence Manager at First Direct, where Andy developed a competitive intelligence platform. Andy's career began as a Marketing Analyst at Yorkshire Building Society Group. Education includes Bachelor's degrees from Aston University and The University of Manchester, along with studies at Durham University.