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Vinay Upadhyay has worked in a variety of roles in the tech industry since 2008. Vinay began their career as a MIS (Management Information System) at Tech Mahindra in 2008. In 2009, they were an SEO at Uniqueweb Technologies. From 2011-2012, they were a Search Engine Optimization Manager at Worldwide DMC Ltd. From 2012-2014, they were a Search Engine Optimization Consultant at Xicom Technologies Ltd. From 2014-2015, they were a Digital Marketing Manager at FosterideaZ Technologies Pvt. Ltd. From 2015-2017, they were a COO at Stellen Infotech. From 2017-2018, they were an SEO Strategist at Digital Muscle Limited. Since 2018, they have been the Chief Operating Officer at Shrivra.

Vinay Upadhyay completed a Master of Computer Applications (MCA) at the Sikkim Manipal Institute of Technology - SMU from 2009 to 2012, with a field of study in Information Technology. Prior to this, they obtained a Bachelor of Computer Applications (BCA) from Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal from 2005 to 2008, with a field of study in Computer. In addition, Vinay obtained a Google Adwords Fundamental certification from Google in May 2014.