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Michelle A. is a versatile copywriter with extensive experience in brand and user experience copy across various industries. Currently serving as Copy Lead for Bobbie and a UX Copywriter and Freelance Copywriter for multiple clients, Michelle has demonstrated expertise in executing compelling copy for campaigns, e-commerce, and healthcare. Previous roles include Senior Copywriter at Thinx Inc. and McCANN Health Managed Markets, where Michelle crafted strategic materials for high-profile clients such as Genentech and Astrazeneca. With a strong background in marketing and communications from positions at MetLife and Entrée Health, Michelle combines creativity and strategic thinking to deliver effective messaging and drive brand visibility. Academically, Michelle holds a Master of Arts in Marriage and Family Therapy from the University of San Francisco and a Bachelor of Science in Health Services Administration from Drexel University.