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Katya Ivanova Santos is an experienced startup mentor and business advisor, currently serving at Startup Lisboa and World Trade Center Lisboa since January 2024. With a strong background in business strategy, management, and leadership, Katya thrives on turning challenges into opportunities. As CEO and co-founder of AssetFloow since March 2020, Katya has developed innovative solutions that accurately track shopper behavior without cameras, achieving a 99% accuracy rate. Previously, as an independent consultant from March 2011 to January 2020, Katya specialized in business and innovation consulting, assisting companies in corporate venturing strategies and connecting them with startups for tech-driven solutions. Katya holds a Licenciatura in Marketing from Universidade Lusíada de Lisboa, along with various certifications in coaching, leadership, and digital marketing strategies.