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Kassandra Sim is an accomplished professional with extensive experience in entertainment and influencer marketing. Currently serving as Vice President of Entertainment & Influencer Marketing at starpower llc since December 2019, Kassandra previously held the position of Executive Director of Influencer Marketing at Pulse Advertising and Director of Brand Partnerships at the same firm. Kassandra's earlier roles include Director of Strategy & Partnerships at POOL CREATIVES, where creative collaboration in fashion, beauty, and lifestyle was emphasized. Kassandra also contributed to original content development as Sr. Director of Development at SAV Studios, overseeing the creative direction and pitch processes for various entertainment platforms. Prior experience includes developing unscripted series at Original Media and supporting casting efforts for notable fashion shows at KCD. Kassandra holds a Bachelor of Science in Communications, Public Relations, and a Bachelor of Arts in Musical Theatre from The University of Alabama.