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Andrea Backaus serves as Jefe de Marketing Digital at Starken Chile since January 2022. Previously, Andrea held roles such as Social Media Manager and Community Manager at Porta, overseeing digital content creation and strategic planning for prominent consumer brands. Experience also includes positions as Community Manager at Divan Brand Agency and Klare, where Andrea focused on content generation for digital insurance brands. Earlier roles include Community Manager at Moovmedia and Gestor de Comunicaciones y Contenidos Digitales at laCalle, emphasizing strategic coordination and digital content management. Andrea began a career in journalism as a Redactor at Grupo Últimas Noticias. Educational background includes a License in Social Communication from Universidad Monteávila, complemented by a course in Digital Strategy from Smartbeemo and Miami Ad School.