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Callie Gorney is a motivated marketing professional with extensive experience in media planning and campaign analysis. Currently serving as a Senior Planning Associate at Starcom since September 2024, Callie excels in developing innovative strategies, analyzing media alternatives, and reporting on campaign effectiveness for clients, including Best Buy. Previously, Callie worked as a Paid Media Associate at Publicis Collective, where analytic skills were applied to manage advertising across various platforms for clients such as Pernod Ricard. Earlier roles included brand management internships in global campaigns and social media marketing, demonstrating proficiency in campaign execution and client collaboration. Callie holds a Master's degree in Global Marketing Management from Boston University and has completed degrees in International Business and Management with a focus on Marketing.