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Brooke O’Berry is senior vice president of digital customer experience at Starbucks, and works to ensure that the Starbucks customer experience is effortless and delightful. In this role, she is responsible for digital ordering including product discovery and customization, mobile order and pay, digital store formats and third-party delivery, as well as Starbucks Card’s U.S. business, payments experience and fraud prevention.

Brooke joined the Starbucks Loyalty team in 2012 and has held a variety of positions within digital ventures at Starbucks, including personalized marketing, business development and acquisition and engagement. In her role leading Loyalty, Brooke led the strategy for partnerships and Starbucks Rewards loyalty program redesign, including the relaunch of the program in 2016.

Prior to Starbucks, Brooke worked at United Airlines and Marriott, as well as AIG Global Real Estate. Brooke attended the Cornell University School of Hotel Administration where she received her B.S. in hotel administration and an MBA from Cornell University’s Johnson Graduate School of Management.

Brooke lives in Seattle with her family and enjoys spending time outside and traveling. Her favorite beverage is a Tall Flat White.