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Luc Lachoix is a seasoned professional with extensive experience in the aviation and technology sectors. Currently serving as Vice President of Digital & Technology at Star Alliance since August 2023, Luc previously held the position of Head of Airline Service Management for Asia Pacific at Amadeus. Luc's career includes significant roles at Sabre, including Regional Director for various regions and Engagement Director for Business Consulting, where responsibilities involved leading teams to enhance client satisfaction and drive business development. Earlier roles at Air Canada focused on pricing and revenue management, providing a strong foundation in commercial functions. Luc holds an MBA from Concordia University and a Bachelor's degree from HEC Montréal.