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Brenda K. Parrish is an accomplished Experience Strategist at The Standard, where Brenda has been instrumental since March 2002 in developing and executing user experience strategies for self-service digital capabilities. With extensive experience in marketing and digital strategy, Brenda has held various leadership roles, including Senior Marketing Strategy Program Manager, where Brenda supported company growth initiatives, and as Digital Strategist, focusing on user-centered design to enhance system functionality and customer satisfaction. Prior roles include Content Analyst/Publisher and Senior Marketing Communication Specialist at The Standard, along with creative positions at MTi, Inc. and Emerald Solutions. Brenda holds a Bachelor of Arts in Journalism and Advertising from the University of Oregon.