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Alasdair Scott, FRSA MBCS, is a seasoned professional with extensive experience in digital technology and platform development. Currently serving as Chief Digital Officer at Mettle and Chief Technology Officer at Audiant Labs, Alasdair is also the Co-Founder of map.studio, which focuses on extended reality experiences, and Staark Cycling Limited. Additionally, Alasdair co-founded C3UK LTD, driving brand engagement through innovative advertising and digital delivery. Previous roles include Chief Digital Officer positions at Tungo and Wakeywakeytv, and Chairman of the Judges for the Big Chip Awards. Alasdair co-founded The Bright Place and Filter Worldwide, the latter credited with inventing proximity marketing. Alasdair's educational background includes time at Haileybury and Lochinver House School.